“The world doesn’t need another bike redesign—the world needs thoughts on simplification, part reduction and greater product life span. Our lives need attention and care, not the objects that serve us.”
The inner city bike was designed by JRUITER + studio as a project asking questions about ultra short inner city travel. What is needed, who is riding, and how far are they going. At first glance it was a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level can be more about fashion and culture than speed and performance.
